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Symantec Urges Partners to Narrow Focus in 2010

Chad Dupin
November 16, 2009

Symantec-Con

Grand Rapids, MI (November 16, 2009) As Symantec continues to push new products ranging from its endpoint security to storage management to workflow software, its executive and channel team are urging partners not to lose focus and specialize in products where they can have the most success...

"Instead of being all things across the portfolio I would rather you focus on the things that you are experts in. I would rather have folks that are more knowledgeable in fewer things than a little bit of knowledge in a lot of things," Enrique Salem said.

One Symantec partner that understands the need for gradual expansion within the portfolio is ITS Partners of Grand Rapids, Michigan. Originally an Altiris partner that focused exclusively on security configuration management, ITS is gradually adopting Symantec's endpoint security products that mesh well with its core competency.

"Don't bite off more than you can chew," says Chuck Hegarty, ITS Partner‘s vice president of business development and alliances. "We want to be a great endpoint security partner, and we're going to get certified in our sweet sport.".

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